DNA Marketing BootCamp Day 1:

Establishing Your Target Market

One of the most common questions that I have gotten over the past several years is “How do you successfully marketing your business online?” Establishing you target market is probably the most important thing you can do when getting your business started. The reason you want to establish your target market is to zero in on who your customers really are. If you do not know the make up of your customers, then you will be throwing money out the window when it comes to ANY type of marketing.

Let me give you an example. A few years ago, I had a client/business partner ask me about a few ways to marketing on the internet. After showing them exactly what to do and how to get their ads out there for their market to see they decided to take the easy road…or so it seemed. Instead of going out and doing their research and doing the due diligence on who their target was, they decided to cast a net over the whole ocean and see what they caught.

First of all, let me tell you that working any business like this will put you out of business very fast. Yes, you will get some prospects/leads that will come through your marketing efforts, and they might even be good prospects/leads. The problem is that you threw your marketing out for everyone to see. If you are doing any paid type of marketing you won’t be do it for long.

Marketing to the wrong set of keywords will KILL your business, produce a substandard leads, and will suck you bank account dry. You just don’t throw everything against the wall and see what sticks. On the other hand, marketing to the right set of keywords or the right target market will EXPLODE your business. Believe it or not, there really is a systematic approach to marketing a business online.